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News
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Meet the Brigade: Rich

We’re proud to welcome (back) a world-class production wiz and ad industry veteran to the AB team.

New Hire
Our Team
Work
category-work

Let’s talk challenges.

22 awards, 5 clients, 6 challenges, 1 unstoppable force.

Campaign
Healthcare
Video
Digital
Direct
Work
category-work

This Changes Everything

In the fight against cancer, every move matters. We helped navigate patients to the smartest choice for local oncology services.

Campaign
Digital
Healthcare
TV
Work
category-work

Do More With Less

Cutting through surgical fears and stealing market share from the competition along the way.

Campaign
Healthcare
Video
Digital
Direct
Work
category-work

A Gin Love Story

From lemon zest to minty freshness, Fox & Seeker's gin and our label design are a match made in Texan heaven.

Branding
Packaging
Work
category-work

Rock With Us!

A campaign where nurses take center stage and healthcare resilience shines in the spotlight.

Campaign
Video
Work
category-work

Clear Path for Veterans Rebrand

Scoring Two Awards While Helping Clear Path for Veterans Find Their Place.

Awards
Campaign
Website
Video
Work
category-work

Century Web Design: Combining Form and Function

Because of the significant changes brought about by the post-pandemic world, Century's website needed a makeover.

Website
Culture
category-culture

Ayni's 10th Anniversary Extravaganza

Celebrating 10 Years of Reciprocity and Fun on the High Seas!

Our Team
Internal Events
Culture
category-culture

A Day of Caring

At Ayni Brigade, community service isn't just a catchphrase – it's baked into our DNA.

Giving Back
Our Team
Work
category-work

Holy Cross Health: Let’s Make It Happen

Standing out among tough competition by playing to and expanding on our strengths.

Campaign
Healthcare
Work
category-work

Mount Carmel Health System: For All of You

Taking a health care system with a confidence crisis and helping them (and their patients and employees) truly flourish.

Campaign
Healthcare
News
category-news

Moving On Up: Sorcha Gordon

Connections are the currency—That's why having Sorcha on our team is a major asset.

Our Team
News
category-news

Climbing the Ladder: Shaun promoted to Senior Art Director

Congratulate the artist extraordinaire who's transforming complex concepts into visual brilliance at AB!

Our Team
News
category-news

Meet the Brigade: Christian

Welcome Christian! He's in charge of finances, personnel, and throws epic office parties—just don't challenge him to a Sza dance-off!

New Hire
Our Team
News
category-news

An Award Show Success

It’s been a busy year for the Brigade—and we’re getting recognized for it.

Healthcare
Campaign
Awards
News
category-news

A dose of marketing insights from Ayni Brigade's CEO, Mark Russell,

AB co-founder and CEO Mark Russell shares how to gain traction in today’s marketing world.

Business Insights
Our Team
News
category-news

You found your place.

Clear Path for Veterans challenged us to refresh and modernize its brand in a way that paid tribute to its past while ushering in a new era as a formidable national brand.

Branding
Work
category-work

This is Nursing

The Covid-19 pandemic put St. Joseph’s Health under enormous strain, exacerbating burnout and staffing shortages. We created a nurse recruitment campaign that acknowledges the professionalism and dedication of LPNs, RNs, and other essential hospital personnel in the face of immense challenges.

Business Insights
Campaign
Healthcare
Work
category-work

SAP: I was today years old...

When SAP wanted to tout the high-tech offerings in their app store, we turned a social-media trend into an informative, high-energy marketing campaign.

Video
News
category-news

Meet the Brigade: Helena

Meet our new Copywriter, Helena Starrs. A Syracuse University graduate and current U.S. Army Reservist. Helena brings a breadth of creative advertising and military experience to our team. We're excited to have her on board.

Our Team
New Hire
Work
category-work

Trinity Health: It Starts Here

When Trinity Health needed to assuage fears about the COVID-19 vaccine among underserved communities, we helped them develop a respectful, informative messaging strategy that focused on facts while empowering individual decision-making.

Healthcare
Campaign
Website
Thought Leadership
category-thoughtleadership

7 Keys to Magnetic Customer Acquisition

The business world is firmly entrenched in the age of the customer. Thriving companies have mastered the ability to facilitate engagement on the consumers terms and become trusted, tentpole brands. In order to be dynamic, brands need to build a strong emotional bond with their prospects and established audiences in order to develop what we call...

Business Insights
Thought Leadership
category-thoughtleadership

We need to see actions not words.

We can protect our safety - if only our representatives would decide to do it.

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Work
category-work

St. Joseph’s Health: XLNT

Before we could work on telling the world how great St. Joseph’s Health is, we needed to make sure that its employees believed what we were selling. See how we turned an internal reflection into SJH’s new legacy.

Branding
Healthcare
Internal Marketing
News
category-news

Meet the Brigade: Meghan

Ayni Brigade is excited to welcome Meghan Geduldig to our agency. Meghan comes to us from Northern Virginia, where she grew up the daughter of two proud veterans. Now a graduate of University of Mississippi, Meghan joins our team as an Assistant Account Manager.

New Hire
Our Team
Work
category-work

Clover: Driven by You

How is a racecar like a Point of Sale system? Short answer: they both played a big role in a pretty hilarious video spot.

Campaign
Video
TV
Thought Leadership
category-thoughtleadership

From Combat Arms to Creative Work: A Marine’s Perspective

The hard skills veterans acquire in the military don’t directly apply to the civilian job market, especially creative work — but they have invaluable soft skills employers frequently struggle to find.

Business Insights
Our Team
Work
category-work

Falso: Dream Factory

Meet the faces that are ready to help your most creative fantasies become beautifully engineered works of science. Meet us at the Dream Factory.

Manufacturing
Website
Culture
category-culture

Operation Gratitude

We will never be able to adequately thank the men and women in uniform who serve our nation. But writing letters through Operation Gratitude is a start.

Internal Events
Work
category-work

Loyola Medicine: Feeling Is Believing

Ever hear of a smile backed by science? Loyola not only provides incredible services but also does it all with kindness that is proven to help patients heal faster.

Website
Healthcare
Campaign
Work
category-work

Cooper Lighting Solutions

Watch out world, Cooper Lighting had a glow up! A new brand kit to go with their new positions as a competitive high-tech lighting solutions manufacturer.

Campaign
Branding
Packaging
Graphic System
Culture
category-culture

A Holiday Cooking Adventure

We weren’t going to let COVID-19 get in the way of our annual holiday party. But because we couldn’t go to a restaurant, we all cooked and dined together via Zoom at ‘Chez Our Own Homes.’

Cooking Class
Internal Events
A FORCE FOR GROWTH
ayni
| ī -nē |
noun
The practice of reciprocity, solidarity and mutual help
origin
Quechua: meaning “today for you, tomorrow for me”
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