RESEARCH + HUMAN INSIGHTS

Understand people before asking them to act.

We uncover what people think, feel, need and do—so decisions are based on understanding, not assumptions.

What We Do
Market and category research
In-depth interviews and qualitative research
Qualitative research
Quantitative research and segmentation
Customer and patient persona and journey mapping
Journey and experience research
Brand, message and concept testing
What It Helps You Do
Understand why people choose—or do not choose—you
Find unmet needs and barriers to action
Reduce the risk of a major decision
Build a stronger strategy

Brand Strategy + Positioning

Give people a clear reason to choose you.

We clarify who you are, what makes you different and why that difference matters.

What We Do
Brand strategy and positioning
Purpose and brand platforms
Messaging and naming
Brand architecture
Visual identity and guidelines
What It Helps You Do
Stand out in a crowded market
Build preference
Align internal teams
Create a stronger foundation for growth

Creative + Campaigns

Ideas that make people care and act.

We turn strategy into creative work that earns attention, changes minds and inspires measurable action.

What We Do
Campaign strategy and development
Ceative direction
Copywriting and art direction
Design and advertising
Content, social, photography and video
What It Helps You Do
Build awareness
Change perceptions
Launch something new
Generate demand

Experience Design + Development

Make every interaction easier and more human.

We design websites, products and journeys around what people actually need.

What We Do
UX strategy and research
Information architecture
UI and website design
Accessibility and usability testing
What It Helps You Do
Make information easier to find
Remove friction
Improve conversion
Create a more accessible experience

Media + Growth Marketing

Turn interest into measurable action.

We connect audience strategy, media, content and conversion to build demand and improve performance

What We Do
Media strategy
Paid search and social
SEO and content optimization
Email, CRM and automation
Lead generation and campaign optimization
What It Helps You Do
Reach the right people
Increase appointments or leads
Improve conversion
Lower acquisition costs

Analytics + Intelligence

Know what is working, and what to do next.

We turn performance data into clear information teams can use to make better decisions.

What We Do
Measurement strategy
GA4 and Google Tag Manager
Dashboards and reporting
Attribution and conversion analysis
Testing and optimization
What It Helps You Do
Make marketing more accountable
See what drives results
Improve performance
Connect activity to business outcomes

AI + Marketing Technology

Use technology where it adds real value.

We help organizations use AI, automation and marketing technology without losing transparency, privacy or human judgment.

What We Do
AI and martech strategy
Workflow and marketing automation
CRM and data integration
Personalization
Governance and human oversight
What It Helps You Do
Find the right places to use AI
Reduce repetitive work
Improve decisions and experiences
Build confidence around responsible adoption

Kue Studio

Bring ideas to life. Beautifully and efficiently.

Kue Studio is Ayni Brigade’s integrated production studio. Involving production from the start helps ideas move more smoothly from strategy to screen, page and platform.

What We Do
Broadcast and digital video
Branded content and photography
Motion graphics and animation
Social, podcast, print and digital production
Podcast production
What It Helps You Do
Produce high-quality content across channels
Keep the work consistent
Move faster from idea to execution
Make budgets work harder

Not sure what you need yet?

Start with the challenge. We will help you find the right way forward.
A FORCE FOR GROWTH
ayni
| ī -nē |
Ayni means “today for you, tomorrow for me”—the belief that growth is greatest when it is shared.