RESEARCH + HUMAN INSIGHTS

Understand people before asking them to act.

We uncover what customers, patients, employees and communities think, feel and need—so you can make decisions based on real understanding, not assumptions.

CAPABILITES
Market and category research
In-depth interviews
Qualitative research
Quantitative research
Audience segmentation
Customer and patient persona and journey mapping
Competitive analysis
Brand perception research
Message and concept testing
UX research
Behavioral insight
WE CAN HELP YOU
Understand why people choose—or do not choose—you
Find unmet needs
Identify barriers to action
Reduce strategic risk
Strengthen your positioning
Align teams to make better descision faster

Brand Strategy + Positioning

Give people a clear reason to choose you.

We help organizations get clear on who they are, what makes them different and why that difference matters.

CAPABILITES
Brand strategy
Positioning
Purpose and brand platforms
Messaging
Naming
Brand architecture
Employer brand
Thought leadership strategy
Visual identity
Brand guidelines
WE CAN HELP YOU
Stand out in a crowded market
Clarify what your brand means
Build preference
Align internal teams
Tell a more consistent story
Create a stronger foundation for growth

Creative + Campaigns

Ideas that move people.

We turn strategy into creative work that earns attention, changes minds and inspires action.

CAPABILITES
Campaign strategy
Campaign development
Ceative direction
Copywriting
Art direction
Design
Advertising
Content strategy
Social content
Photography
Video
Motion graphics
WE CAN HELP YOU
Build awareness
Change perceptions
Make your brand more relevant
Launch something new
Generate demand
Inspire measurable action

Experience Design + Development

Make every interaction easier.

Every digital experience shapes how people feel about your organization.

We design websites, products and journeys that are useful, intuitive and built around what people actually need.t speak for themselves. We blend the magic of emotion with data science, making every interaction count—seamlessly guiding people to choose your brand and shout about it from the rooftops.

CAPABILITES
UX strategy
User research
Unformation architecture
UI design
Website design
Website development
Digital product design
Customer journey design
Accessibility
Conversion optimization
Usability testing
WE CAN HELP YOU
Make information easier to find
Remove friction
Improve conversion
Increase engagement
Create a more consistent experience
Make digital experiences more accessible

Media + Growth Marketing

Turn attention into action.

We bring audience strategy, media, content and conversion together to create measurable growth.

CAPABILITES
Integrated marketing strategy
Media strategy
Paid media
Paid search
Paid social
SEO
Content optimization
Email marketing
CRM strategy
Marketing automation
Lead generation
Campaign optimization
We Can Help You
Reach the right people
Build demand
Increase appointments or leads
Improve conversion
Lower acquisition costs
Keep people engaged over time

Analytics + Intelligence

Know what is working, and what to do next.

We turn performance data into clear, useful information that helps teams make better decisions.

CAPABILITES
Measurement strategy
GA4 implementation
Google Tag Manager
Dashboard development
Attribution analysis
Campaign analytics
Conversion analysis
A/B testing
Reporting
Performance optimization
We Can Help You
Make marketing more accountable
See where money is being wasted
Understand what is driving results
Improve campaign performance
Make decisions faster
Connect marketing activity to business outcomes

AI + Marketing Technology

Use technology where it adds real value.

We help organizations use AI, automation and marketing technology to improve decisions, experiences and performance—without losing transparency, privacy or human judgment.

CAPABILITES
AI strategy
Workflow automation
Marketing automation
CRM integration
Martech strategy
Personalization
Data integration
Governance
Human oversight
WE CAN HELP YOU
Find the right places to use AI
Reduce repetitive work
Improve decision-making
Create more relevant experiences
Connect tools and data
Build confidence around responsible adoption

Kue Studio

Bring ideas to life. Beautifully and efficiently.

Kue Studio is Ayni Brigade’s integrated production studio. Because production is part of the team from the start, ideas move more smoothly from strategy to screen, page and platform.

CAPABILITES
Broadcast and digital video
Branded content
Photography
Motion graphics
Animation
Social content
Podcast production
Print production
Digital production
Postproduction
We Can Help You
Produce high-quality content across channels
Keep the work consistent
Move faster from idea to execution
Scale production as needs change
Make budgets work harder without lowering the standard

Let’s leave something better than we found it.