Cooper Lighting Solutions had transformed from an industrial manufacturer into a fully connected, high-tech creator of infrastructure solutions. Their new impressive capabilities brought along a new, knowledgeable clientele that needed to be wowed. So, with their legacy in mind, we created a refresh for the Cooper brand that communicated its progress without erasing any of its history.
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Cooper fixtures not only produce light. Now, their bulbs and beams also provide efficiency and real-time data that increase building safety, comfort, and experience. Cooper pushed the boundaries of lighting solutions, and they needed branding that reflected their new claim on the category.
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From circuits to Wi-Fi, Cooper loves connection; and to prove it, we created the “Connector” mark: a new logo to better represent Cooper’s unparalleled commitment to creating the most-advanced solutions for their clients’ lighting needs. However, our work didn't end there. Along with this mark, our designers created a whole new design language for Cooper, complete with a change in brand colors, typeface, and copy tone. This new branding showcased their innovation and capabilities while bridging Cooper’s prosperous past with its bright future.
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