Mount Carmel Health System (MCHS) found itself in a challenging situation. Economic strain, fierce competition, and negative press had all chipped away at trust. On top of that, inflation, market uncertainty, and a talent shortage ramped up the pressure. Our goal was clear: revitalize their community reputation and lift internal morale.
Seeking medical care is full of uncertainty and fear, but we endure it for the promise of a healthier future. We honed in on the idea of flourishing, not just post-care but throughout the healthcare journey.
That's where "For All of You" comes in—a campaign highlighting how MCHS helps people thrive while celebrating everyone who walks through our doors—not just as patients but as individuals with lives and dreams beyond treatment.
Turning our attention inward, we highlight employees’ impact through physical and digital displays across the MCHS network. We made it clear that their dedication is the beating heart of our mission, where excellence thrives, standards rise, and their commitment truly shines.