For their competitors, patients are cases that need to be solved quickly and efficiently. Not Loyola – they take a people-first approach to the wellness journey. Decades of data and patient feedback revealed that Loyola's unique culture of kindness was transformative. Empathy reduces blood pressure by releasing oxytocin; friendlier interactions with patients release pain-alleviating endorphins, and compassionate conversations reduce harmful stress.
Compassion has always been at the core of Loyola Medicine’s mission and values, and with this campaign, we demonstrated that their human kindness matters in extraordinary ways. Combined with superior care and technical expertise, kindness provides vast benefits to our patients. Our campaign and microsite presented scientific evidence of how our compassionate approach enhances our performance and improves patient outcomes.