In the midst of the Great Resignation, we dove into the exhaustion and challenges healthcare pros were grappling with. Through research and interviews, we grasped their viewpoints and emotions, cementing a strong bond with the nursing community.
Our strategy walked away from shilling benefits and signing bonuses. Instead, we focused on what truly mattered: autonomy, decision-making power, tech advancements, teamwork, and the drive for continuous improvement. Our campaign was about speaking their language and hitting their core values.