In the midst of the Great Resignation, we dove into the exhaustion and challenges healthcare pros were grappling with. Through research and interviews, we grasped their viewpoints and emotions, cementing a strong bond with the nursing community.
Our strategy walked away from shilling benefits and signing bonuses. Instead, we focused on what truly mattered: autonomy, decision-making power, tech advancements, teamwork, and the drive for continuous improvement. Our campaign was about speaking their language and hitting their core values.
noun
The practice of giving before receiving.
ORIGIN
Quechua: meaning “today for you, tomorrow for me”