Focus on well-being to unlock people’s full potential.
Liberty needed help transitioning from a mental health provider to an integrated physical and mental healthcare company. But they didn’t want to lose the empathy and humanity that had made them so trusted in the mental health space.
We developed a campaign that spoke to both the entirety of the processthe entirety of the body. Liberty’s commitment to providing care to the underserved from childhood to old age as well as their coverage in a variety of areas from significant mental health diagnoses to primary care, made the idea of Wholehearted Health a perfect encapsulation of their mission and offerings. Our creative campaign made the process of accessing care less scary by demonstrating the whole journey from diagnosis to treatment to ultimately feeling better and realizing their best self.