St. Joseph’s Health

Behavioral Insight / growth marketing / customer experience / content

Harnessing the power of experience as our secret weapon for success.

Overcoming fear paralysis.

When it comes to chronic heartburn, non-surgical remedies often fall flat. But the fear of surgery and worries about post-operation life can cause people to delay a straightforward procedure that could drastically enhance their well-being. Our mission was to give them the push they needed to not let fear hold them back.

We got people talking.

When it comes to surgeries, the real experts are former patients who've been through it. Our "Patient Pairings" campaign pairs future candidates with battle-tested bariatric surgery grads. They dive into honest conversations, tackling fears, doubts, and real concerns because there's nothing like learning from those who've walked the path.