We faced a real challenge when it came to expanding Clear Path for Veterans into a national brand. What made it even trickier was the common belief that Clear Path was primarily for Vietnam-era or boomer veterans, which unfortunately discouraged younger veterans from seeking the support they required.
Our choice of colors pays tribute to military history. Still, we’ve given it a modern twist to make it feel fresher and more optimistic, particularly for the younger generations.
The tagline, “You found your place,” is about more than just a physical location; it’s about discovering contentment, fulfillment, and comfort within the welcoming and supportive community. It’s about feeling understood and accepted and embarking on a journey of healing, self-discovery, and renewed purpose.
To truly connect with veterans, we feature photos and videos that showcase real veterans and families from different generations. These images exude the authentic warmth and acceptance that defines the Clear Path experience, no matter your age.