Trinity Health understands the repercussions of vaccine hesitancy within communities of color. They tasked us with crafting a campaign that respected their concerns, acknowledged historical mistrust, and delivered science-backed information with empathy.
Regaining our national sense of normalcy relied heavily on how swiftly millions of Americans embraced vaccination. We addressed the community's concerns directly, emphasized their missed experiences, and portrayed the vaccine as the driving force—a blend of aspirations and comprehension that paved the way ahead.
During the pandemic, the cacophony of anti-vaccine sentiment reached the mainstream. Our response involved debunking falsehoods, promoting accurate information, and enlisting community influencers to authentically amplify the message. Our campaign was all about truth over nonsense, guided by those we trust.
noun
The practice of giving before receiving.
ORIGIN
Quechua: meaning “today for you, tomorrow for me”