Fox & Seeker

growth marketing / content

Shattering stereotypes and serving up locally crafted libations with a Texan charm.

the intrigue.

Fox & Seeker champions Texan ingenuity with locally sourced, all-natural ingredients, a hefty dose of craftsmanship, and a touch of innovation in crafting their spirits. They’re the rebels of quality, aiming for a taste as unique as it is surprising. But they realized they needed to get on folks’ radar. So, they called on Ayni Brigade for a brand boost to make some waves.


Our campaign didn’t just turn heads; it shattered stereotypes, intrigued spirits aficionados, and celebrated the exceptional flavors of Fox & Seeker’s locally crafted libations.

It Starts Here Billboard on roof of buildingIt Starts Here Billboard on roof of buildingIt Starts Here Billboard on roof of building


As a form of subvertising, we took traditional images associated with each spirit and gave them a Texan twist, adding hand-drawn symbols and weaving in local jargon for extra charm. Our static and animated ads were a fresh take that challenged norms and invited people to mosey on out of their comfort zones and savor something refreshingly unique.

"The campaign hit it big! Not only did it amp up our brand awareness, but it also shattered website traffic records."

Sean Anger, Founder of Fox and Seeker
Q4 year-on-year results
increase in site visits
icrease in sales per session
It Starts Here Billboard on roof of building