EATON

An education-driven strategy that shaped consumer behavior and propelled growth.
Behavioral Insight
growth marketing
customer experience
content

Leading an industry revolution.

Eaton's Ephesus completely shook up the sports lighting scene with their cutting-edge innovation. They called on us to introduce their groundbreaking LED sports lighting system, complete with hassle-free operation, adaptability, upgradability, and an electifying fan experience.

Put us in, coach.

Our campaign's linchpin was educating our audience to spark product demand. By showcasing Eaton as a sports lighting game-changer, we shaped consumer behavior and drove growth through informed choices.