Behavioral Insight / growth marketing / customer experience / content

An education-driven strategy that shaped consumer behavior and propelled growth.

Leading an industry revolution.

Eaton's Ephesus completely shook up the sports lighting scene with their cutting-edge innovation. They called on us to introduce their groundbreaking LED sports lighting system, complete with hassle-free operation, adaptability, upgradability, and an electifying fan experience.

Put us in, coach.

Our campaign's linchpin was educating our audience to spark product demand. By showcasing Eaton as a sports lighting game-changer, we shaped consumer behavior and drove growth through informed choices.