Eaton

Next Level

Insight / Strategy / Integrated Campaign / Microsite / Direct / Content

Friday Night Lights need the LED treatment.

Eaton’s Ephesus sports lighting transformed their industry by creating the first LED sportsa lighting system that is easy to use, modify, and even upgrade. It’s a maintenance-free, energy-efficient system that provides clearer, more consistent light on the field and creates lighting effects for a thrilling fan experience.

Put us in, coach.

Our take: Eaton took sports lighting to the next level, so that coaches, teams, venues, and fans could do the same. Our campaign features athletes who leave their sweat, blood, and tears on the playing field.

This represents our exhaustive effort to transform the sports lighting experience; an effort that helped us become the fastest growing sports lighting company in the nation.

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