A new brand kit to go with their new position.
Cooper Lighting Solutions has transformed from an “old school” industrial manufacturer into a fully connected, high-tech creator of infrastructure solutions. Their new impressive capabilities brought along a new, knowledgeable clientele that needed to be wowed. So, with their legacy in mind, we created a refresh for the Cooper brand that communicated its progress without forfeiting any of its history.
Cooper fixtures not only produce light. Now, their products/fixtures/solutions/installations also provide greater efficiency and real-time data that increase building safety, comfort, and experience. Cooper pushed the boundaries of lighting solutions, and they needed branding that reflected their new claim on the category.