Corporate
Rebrand
A new brand kit to go with their new position.
Cooper Lighting Solutions has transformed from an “old school” industrial manufacturer into a fully connected, high-tech creator of infrastructure solutions. Their new impressive capabilities brought along a new, knowledgeable clientele that needed to be wowed. So, with their legacy in mind, we created a refresh for the Cooper brand that communicated its progress without forfeiting any of its history.
Cooper fixtures not only produce light. Now, their products/fixtures/solutions/installations also provide greater efficiency and real-time data that increase building safety, comfort, and experience. Cooper pushed the boundaries of lighting solutions, and they needed branding that reflected their new claim on the category.
noun
The practice of giving before receiving.
ORIGIN
Quechua: meaning “today for you, tomorrow for me,”
