Behavioral Insight / brand building / customer experience / content

Pivoting the brand's image from a run-of-the-mill lighting manufacturer to a leader in the smart systems game.

Honoring heritage. Celebrating innovation.

Cooper Lighting Solutions transformed from industrial roots to a connected infrastructure leader. This evolution attracted a fresh, discerning clientele hungry for innovation. We engineered a brand refresh that elegantly conveys their advancement while still honoring their rich history.

More than illuminating.

Cooper fixtures do more than illuminate. They now offer efficiency, real-time data, and enhanced building safety, comfort, and experience. Pushing the lighting solution boundaries, Cooper demanded branding that matched their new category dominance.