Cooper Lighting Solutions transformed from industrial roots to a connected infrastructure leader. This evolution attracted a fresh, discerning clientele hungry for innovation. We engineered a brand refresh that elegantly conveys their advancement while still honoring their rich history.
Cooper fixtures do more than illuminate. They now offer efficiency, real-time data, and enhanced building safety, comfort, and experience. Pushing the lighting solution boundaries, Cooper demanded branding that matched their new category dominance.
noun
The practice of giving before receiving.
ORIGIN
Quechua: meaning “today for you, tomorrow for me”