An obscure Andean word of profound significance. A two-way take on “got your back.” A philosophy of mutual reciprocity. A belief that when you receive something, you are actually privileged to give something in return.
In the Andes, neighbors come together to work each other’s land, thatch each other’s roofs, and share their knowledge, experience, and resources. They help each other, one person and one deed at a time, exponentially increasing their potential and ultimately transforming the entire community for the better.
This principle of shared purpose and magnified potential is fundamental to Ayni Brigade.
For more than a decade, our military veterans have been on the front lines, serving and protecting our nation. In carrying out their mission, they have amassed valuable skills: inspired leadership, meticulous planning, focused time management, clear and direct communication, synergistic teamwork, strategic problem solving, technological dexterity, on-target mission execution, and uncompromising integrity. When they come home, they deserve to secure jobs worthy of their experience, ensuring their hard-earned skills do not go to waste.
At Ayni Brigade, we have great aspirations for our service men and women. We help them harness and apply their abilities to push boundaries and gain a competitive advantage for our clients. As our clients achieve their maximum potential, our veterans embrace a sense of accomplishment, expand their knowledge, grow personally and professionally, and come to realize the depth of their own possibilities.
We believe winning the battle for our clients secures victory for us all.
A well-built brand is a company’s greatest asset. It is more than a logo or an ad campaign; it is a multidimensional platform that requires strategy, planning, passion, and stewardship.
We are a team of mission-focused operatives trained to carry out complex operations and cultivate your brand with military rigor. We align our team of veterans with accomplished strategists, creatives, technologists, marketers, and innovators, both on staff and through corporate partnerships. Our unique coalition of talent, our extreme will to win, and our commitment to maximize your potential are the keys that will unlock the force of a fully developed brand.
INNOVATION develops and launches new brands into the market and reinvigorates lagging brands that have dropped off the consumer’s radar.
We analyze and evaluate a brand’s context within today’s ever-changing culture. As social and marketplace events unfold, we respond with dynamic content to disrupt the status quo and impact complacent consumers. Executed with strategic precision,, our campaigns energize the brand with cultural relevance and dynamic magnetism.
INSIGHT AND ANALYSIS
PERSONA AND JOURNEY DEVELOPMENT
SOCIAL AND MOBILE
ACTIVATION extends a brand’s circle of influence by bringing well-crafted brands into full engagement with the consumer. We determine the most effective touch points — digital platforms, boots on the ground face-to-face interaction, or a hybrid of the two. We amplify the impact with social and mobile strategies to connect with your customers in the ways they most like to interact.
We produce compelling experiential solutions that involve your customer as an active participant in creating his or her own brand experience. Our activation REDD Team (Relevant, Engaging, Dynamic, & Dispersed) is mission focused to carry out engagements with rapid speed and flawless execution.
SOCIAL + MOBILE
MARKETING applies its expertise through the use of database optimization, technology, strategy, and creative in the most judicious and effective way possible. We connect with stakeholders and build cultural relevance for the brand, nurturing prospects beyond the threshold of customer into a fervent brand advocate. We believe any unnecessary expenditure of time or money is a waste of power and therefore in conflict with our strategy.
MARKETING + SALES
CONCEPTS is our groundbreaking division that helps companies gain a competitive edge by developing original persona-specific brands. We create the products, packaging, environment, and interactive experiences that give dimension to a new brand and differentiate them in the cultural landscape. We form partnerships with growth-oriented companies, leveraging their knowledge, resources, and market presence to increase a new brand’s potential. We work with educational institutions and veteran organizations, such as the Institute of Veterans and Military Families, to recruit and train a top-notch veteran-staffed management team. This unique correlative approach minimizes risk and benefits all involved.
Ayni Brigade’s divisions are engineered to leverage engagement opportunities at every step of a customer’s journey. Based on intelligence gathered through reconnaissance of the market and targeted personas, we discover the customer’s motivations, habits, and cultural sensibilities. We derive a navigational fix on the current position of your brand and assess its potential for growth. We then develop and deploy expert creative and technology to generate relevance and enthusiasm for your brand and gain a competitive edge in the marketplace.